Afro Art is a brand that aims to spread and preserve unique craft traditions by letting more people take part of them. This way, they help the traditions to survive and the craftsmen to be able to make a living on their work - in their hometown. This lowers the amount of transports to the city, which of course is beneficial for both the craftsmen themselves and the environment. The majority of the materials are recycled or extracted from nature to have the smallest climate impact as possible. The handcraft is imported directly from the craftsmen or through fair trade organisations to ensure fair trade.