Pure Effect makes home cleaning and garment care without chemicals. This brand makes our climate responsibility key in their entire thinking. With the help of their Clothing Mist, our clothes stay fresh for longer. With their active bacterial cultures based detergents for kitchen, bathroom, windows and much more, we are able to clean our home in a climate-friendly way. All products are highly concentrated and comes without unnecessary wrapping to reduce water transport, resources and carbon dioxide emissions. Thanks to less waste, environmentally friendly packaging and more concentrated products that save us unnecessary washing and bad chemicals in our home, Pure Effect makes it easier for all of us to become a little more climate smart.